Successfully heading up operations for projects is a skill I honed in my years as an editorial leader. Charting the course and swiftly adjusting as needed is all in a day’s work when putting out a magazine where news cycles can force you to scrap an entire issue’s worth of content just days before they are due to the printer. Planning and process is critical for all projects, but why? I’ve been known to say “we make the plan so we can scrap it.” And I believe it. Forging ahead without a plan is like going into the forest without a compass. At some point you need to reorient yourself and quick, because the sun is going down. Successful projects originate in plans that show reverence for research and strategy upfront in order to build the best foundation possible. A great plan is also grounded in accurate forecasting of resources as it ensures creativity and morale remains high throughout the process.
Expertise
STRATEGIC MANAGEMENT WITH AN EDITORIAL EYE
174
DIGITAL PROJECTS
6
MILLION IN BUDGETS
287
HAPPY STAFFERS
255
SUCCESSFUL PRINT CLOSES
- Create and manage custom digital-first workflow for print product. Results to date: digital first content has increase 70%, staff contributions in print & digital are up 33%, and production costs are down 70%
- Generate and drive editorial content roadmap for print and digital, trafficking in high-pace environment
- Establish & launch a process for maintaining daily & long-term digital story budgets; streamline CMS workflow & all relevant communications; refine digital rollout of monthly print content; create org chart
- Develop edit calendar tracker, facilitate Q1/Q2 content population with defined editorial/traffic goals
- Institute & customize financial budget & sponsorship trackers/workflow; refine mission statement
- Create and implement entirely new editorial and interdepartmental systems while shipping weekly print product on time. Increase and onboard staff by 20%. Manage team of 50 staff/freelancers/writers
- Nearly doubled ad sales opportunities. Regulate, monitor and deliver lean budgets
- Created and implemented a plan for converting workflow and content for iOS6 & iPad 3 retina versions
- Worked closely with product, development, & editorial stakeholders on roadmap for Glamour.com redesign
- Orchestrated entire launch & transition process from custom content-based app largely created offshore into an in-house staff-generated Adobe CS5 app (delivery of early concepts, workflow generation, socialization and training within internal departments)
- Editorial lead on Apple Newsstand launch team. Worked closely with marketing, sales, corporate and IT department leads to hit desired dates and comply with Apple requirements/standards
- Conceived and implemented one-year plan to flip 7-issue yearly print-focused business to daily digital-based brand with same amount of staffers, on time & on budget. Developed social media plan
- Created and implemented road-map for web redesign. Interpreted data analysis
- Created and implemented print-driven web and editorial workflow
- Reduced waste in production cycle and established invoicing system
- Editorial leader on content management system while delivering issues on-time
- Responsible for all art, production, and editorial deadlines; create lineups

TOOLS OF THE TRADE
Using various known management tools and knowing when to design custom workflows has enabled me to exceed my client’s goals and lead their teams to success on small and large-scale projects.